The insurance industry can be a competitive world. As an independent insurance agent, you may feel like a small fish in a big pond. While many independent agents don’t have a large marketing budget, there are still things you can do to stand out from competitors. And it starts with paying attention to the small details that make a big difference in the eyes of your clients.
4 Things You Can Do Today to Stand Out Tomorrow
1. Get a [great] website to give yourself credibility
Every insurance agent needs a website. Period. In today’s digital age, a website acts as a statement of authority and helps legitimize your business. Studies have shown that as much as 70-80% of people will research you online before they’re even willing to engage with you. But not just any website will do. If you want to stand out from competitors, your website must be visually appealing, easy to use, and helpful to the customer. Why? Because 57% of internet users say they won’t recommend a business with a poorly designed website.
Trusted American Insurance Agency offers professional, low-cost website services to all independent insurance agents. See what we offer.
2. Pay for a good logo and business cards
Your business cards are the silent ambassador of your business. It is one of the first impressions clients will experience and it will continue to advertise for you when you leave it behind. But did you know as much as 39% of people won’t do business with you if your card is cheap looking? This means a good logo and a visually appealing business card design are extremely important for your business. Stand out from your competitors by investing in a good logo and custom business card design.
Trusted American Insurance Agency offers low-cost logo and business card design for all independent insurance agents. Call us today if you need this service. 844-998-7878, Ext. 404.
3. Have someone record a professional voicemail
This might sound strange at first, but having another person record a voicemail on your behalf is classy and makes you stand out from competitors. Find a friend with a good voice to represent you and pay them to record your greeting. Just be sure not to wing it. When 71% of clients will end a business relationship because of poor phone etiquette, using a professional script is key.
4. Use social media to display authenticity
Why is online authenticity important? The answer is simple – authenticity builds trust. Clients need to be reminded that you are a regular person. When you humanize yourself in their eyes, they are more likely to trust that you have their best interests in mind. If you want to stand out from competitors, use social media to your advantage. Here are some dos and don’ts for displaying authenticity online.
- Don’t turn every post into a sale
- Do post “behind the scenes” updates of you working
- Don’t share things that aren’t relevant to your industry
- Do respond to every comment
In this industry, you are already fighting an uphill battle against stigma and preconceived notions about insurance agents. You should do everything you can to establish credibility and trust. Without those two things, you will have a difficult time gaining and retaining loyal clients. So make yourself stand out in the industry by implementing these four simple things today.