We all know the word on the street: this is going to be the BIGGEST AEP we’ve ever seen. With the potential to capture a whole new level of business, as a broker, you’re looking at a huge opportunity for growth this season. To help you capitalize on this opportunity, we’ve made available to our TAIA agents only, top-quality postcards at an exclusive price.
While digital marketing often takes center stage, direct mail is making a strong comeback—and for good reason. Here’s why adding postcards to your AEP strategy can make all the difference.
The Resurgence of Direct Mail 📬
In an age dominated by digital communication, you might think direct mail is a thing of the past. However, many agents and companies in the industry are increasingly turning to this tried-and-true method to reach their audience. In fact, 61% of business owners have increased their direct mail budgets in the past year, with even more planning to follow suit. This resurgence is fueled by several key factors:
- Increased Engagement: Direct mail now boasts an engagement rate of 72%. This means more people are opening, reading, and interacting with their mail, offering you a unique opportunity to connect with your clients in a meaningful way.
- Cost-Effectiveness: Historically seen as a more expensive option, direct mail is becoming more accessible. Many companies report a lower cost per acquisition (CPA), with some seeing CPAs drop to less than $150. This affordability allows you to maximize your marketing budget.
- Higher ROI: Postcards, in particular, have proven to be incredibly effective. According to PostcardMania, leads generated through postcards can deliver up to six times more revenue than digital sources. This impressive return on investment is hard to ignore.
Customization and Targeting for Maximum Impact 🎯
One of the greatest strengths of direct mail is its ability to be highly personalized. With TAIA’s AEP postcard campaign, you can:
- Choose Your Design: Opt for one of our done-for-you designs, or order a custom postcard with your preferred message and branding. This flexibility ensures that your mailer stands out and resonates with your audience.
- Target Specific Demographics: Whether you’re aiming to retain existing clients or attract new ones, you can target your preferred audience with specific zip codes. This precision targeting helps you reach the right people at the right time.
Real Results from Real Agents….
Some of our agents who have used this program for both retention and new business growth have seen a significant return on investment. One agent shared her experience:
“My clients are loving my postcards! I’m getting an increase in responses from mailing to my current book of business. This has been a huge success in my retention plan! I can’t wait to see how my 65+ AEP campaign goes this fall!” – Elizabeth B. NorCal
Seniors, in particular, appreciate receiving mail with your picture on it—it builds trust, gives them a visual of who they’ll be working with, and shows that you care enough to connect through a personal touch.
Get Ahead with TAIA 🏆
As your FMO, we’re committed to providing top-quality products to help you succeed in what’s expected to be the biggest AEP season yet. TAIA brokers also receive an exclusive discount, ensuring you get the best value possible.
Starting at just $0.99 per postcard! 💵
Browse our catalog of designs in your A3 Marketing shop, pick the perfect one, and send us your order. Sit back and let the TAIA team handle the behind-the-scenes work, giving you more time to prepare for a winning AEP season!
Contact the TAIA Marketing Department team at marketing@taia.us if you have questions, or would like assistance with your postcard orders.
We are looking forward to assisting you with your Retention strategy TODAY!