Are you trying to build a Medicare insurance business but struggling with gaining or keeping clients? You’re missing a simple part of your Medicare marketing strategy. No, it’s not compliance. It’s the intangible quality that makes you stand out from all the noise: branding.
So, what is “branding” anyway?
I think you know that a good first impression is crucial in this industry. Your branding is like that first impression – and it’s often a lasting impression. Consider your business cards or website, your logo, your interaction with clients, even your email signature. Your clients are forming an opinion of you when they see these things. That’s branding! Think of it this way: If you were going out to meet your client in person, you wouldn’t roll into the meeting disheveled and in your pajamas! No, you would put your best foot forward, put on a suit, and package yourself in a way that tells your clients you have what it takes. Why is your Medicare marketing not getting the same effort?
Is branding really important for Medicare marketing?
Consider the following statistics:
- 2/10th of second is how long it takes for an online visitor to form a first opinion of you or your business. (B2C)
- 48% of consumers say their first purchase or interaction is the best time to earn their loyalty (Bop Design)
- 23% is the average revenue increase when there is consistent brand presentation. (Forbes)
Customers instantly form an opinion of you based on their first interaction. Since you can’t predict where that first interaction will be (a seminar, your website, a business card, etc.), consistent branding should be a high priority for your Medicare marketing strategy.
Ok, so how should I brand my Medicare marketing?
Get a great logo.
A great logo should be simple, timeless and accurately represent your business. Your logo is going to be your visual identifier for a long time – it’s best to get it right the first time. Our marketing department at Trusted American offers logo and branding services for a lower cost than you’ll find anywhere else.
Get a great website.
In this day and age, having an online representation is a must. If clients can’t find you online, they are reluctant to trust you. Trusted American offers free and low-cost turn-key websites for all agents as part of your Medicare marketing efforts. Join our FMO today and your logo, business cards, and website will be ready in as little as 2 weeks.
It takes strategy and forethought to accomplish this. The impression you give from your website, your seminars, and your printed materials should all be telling the same story. Do your Medicare marketing materials all have your logo, your brand colors, your brand tone of voice, and your brand style of photos? Join our FMO and we’ll manage all your Medicare marketing materials for you!